No-code for marketers: How can it be useful?
No code tools have become increasingly popular in recent years, allowing individuals and teams with little to no skills in software development, to create digital products. One area where these tools have proven particularly useful is in marketing. Marketing professionnals can indeed use no code platforms for many different tasks: sending automated email flows, creating landing pages or even entire websites.
In this article, we will address the no code movement and what no code really is; we will see how can no code can be used in digital marketing, and marketers, and the impact of no code tools on the efficiency of marketing campaigns.
Overview
What is no code?
How can no code tools be useful to marketing teams, and how integrating them into a marketing strategy?
What significant impact have no-code platforms made on the efficiency of marketing campaigns?
No code describes a technology or a platform that allows people to create digital products without the need to know and write traditional code. This has opened new opportunies for anyone to create their own applications.
No-code has allowed companies to gain time and spare money, as team members now have the ability to create apps, without having to rely on professional developers and their strong technical skills.
As the demand for digital marketing specialists keeps growing, no code tools are becoming an essential part of the marketer's toolkit, and marketing professionals can now lead their own digital initiatives.
Let's see in more details how marketing teams can make the most of no code tools, and the significant impact they have on campaigns' effectiveness.
Over the past few years, marketers have started to integrate no-code platforms in their marketing strategies.
No code tools are helpful in many ways, which include:
Creating websites is one of the typical tasks that usually requires professional developers.
However, no code has opened brand new possibilities for marketing teams to be autonomous in this task, without the need for development teams.
There are indeed numerous no-code solutions that allow to create websites: Bubble and Webflow are two of the most famous no code website builders.
Email marketing teams and no code platforms also make a great combination.
No code tools provide marketers with friendly interfaces, templates with drag-and-drop elements that enable them to create very personalized communications to customers.
These platforms also operate on conditional logic to automate processes and send email campaigns based on some actions: emails are indeed triggered for customers based on some specific actions they take.
A popular use case is when a user adds a product to their cart, you can set up an automatic flow: the first email could be scheduled to send a discount three days after the product is added into the basket, followed by another email six days later for customers who haven't made a purchase yet.
While we frequently explore no code platforms for external marketing tasks, it's needless to say that marketers, like any other team, also require tools to effectively manage internal projects. Marketers indeed need an internal management tool to plan marketing campaigns and incoming tasks.
A popular project management tool that can work for marketing as well as any other team is Notion.
Leveraging no-code platforms empowers marketing teams to maximize their campaigns' effectiveness.
As seen previously, no code tools are powerful and support a wide range of functionalities.
Let's go through some of the ways no code tools can significantly enhance the effectiveness of marketing campaigns:
No-code platforms enable marketers to quickly create mockups of landing pages, emailings, or other campaign assets. This agility allows marketing teams to iterate faster and to test various campaign elements: for instance, they can easily modify campaign elements, launch A/B tests, experiment new ideas and take initiatives without relying on developers. This also leads to a significant time saving.
Many no-code tools are based on automation. They can take care of repetitive tasks: emails sending, social media posting, for instance.
By automating these processes, marketers can save time and focus on high-value activities like strategy development and data analysis.
No-code platforms often include features for dynamic content creation and personalization, which is a major pillar of a customer-centric strategy.
Being client-first is crucial for any company that wants to succeed in a competitive environment; it leads to a better customer experience, client satisfaction and loyalty, and ultimately, business growth.
The exemple of CRM highlights this.
As seen previously, no-code CRM tools - such as Mailchimp for example - allow for the creation of automated flows that send emails based on the actions users perform. This results in receiving emails that are tailored to specific user interactions. Marketers can leverage these tools to personalize messages and experiences based on user actions and data, leading to more meaningful and engaging interactions with their audience.
Most no code tools offer integrations with popular marketing platforms and ultimately allow for a better productivity from marketing teams.
Marketers can indeed consolidate data and workflows accross different systems, which provides a unified view of campaign performance and customer interactions.
No-code tools present a significant advantage in terms of cost when compared to traditional software development methods. Traditional development requires a dedicated team of developers, whereas no-code empowers marketers to autonomously execute certain tasks, such as creating landing pages.
Some no code tools provide very intuitive and easy-to-use interfaces, with a lot of design and functionalities options. Using those tools is a good way to empower creativity and design creation; decreasing the reliance on design and developers teams.
Key takeaways
- No code is a technology that enables people to create apps even if they have no coding skills
- No code platforms are usually easy to use, they offer intuitive interfaces with drag-and-drop elements
- This has opened new opportunities for non-technical teams, including marketing, to work on their own initiatives without the need for developers
- No code tools for marketers can be used for different tasks: creating landing pages, automating emailing flows, managing projets
- No code platforms have proven very powerful when it comes to improving campaign effectiveness
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